Author Chat with Carrie Firestone, author of The LOOSE ENDS LIST

I loved the ARC of Carrie Firestone’s debut YA novel, The Loose Ends List! The book will be released on June 7th by Little, Brown. Carrie is insanely busy – both with getting ready for the launch and with edits for her second novel, but she graciously let us steal a few minutes of her time to tell us about preparing for her debut novel’s pub date.

carrie firestone

FoWP: The ARC for The Loose Ends List came out in September, 9 months before your launch. What happens during the time between the ARC’s release and the pub date? What has your publisher been doing to get the word out about the book? What have you been doing?

Carrie: First of all, thank you so much for inviting me to be part of your fantastic blog! It seems like books take forever to hit the shelves. And in some ways that’s true. My editor acquired the LEL in June of 2014 and it will be released in June of 2016. The ARC (Advance Reader Copy) has been circulating around to booksellers, bloggers and other reviewers. Little, Brown has an amazing team dedicated to marketing and publicity. They have been getting the book into the hands of people who will create buzz. They also have a pre-pub online plan through their website NOVL. I am just beginning to work on my website, and create Facebook and Twitter author pages to be more available online.

FoWP: As a debut author, this is your first time preparing for a book launch. Was there anything that surprised you about the process?

Carrie: I am part of a YA/MG debut community called the Sweet 16’s. I was surprised by how warm, encouraging, and supportive this group of authors has been. There’s no competitive nasty stuff. Everyone has been collegial and welcoming. It’s great to be able to talk to people who truly “get it.”

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FoWP: You sold The Loose Ends List as the first book in a two-book deal, so you’re writing another story while preparing for the book launch. That must be hectic! Tell us about balancing your time between the two projects.

Carrie: I’m still trying to figure out how to balance everything. You should see my laundry piles! When I’m working on a draft for book two, everything else is on hold. It’s a very intense process. Then I turn the draft into my editor and I have several weeks to work on the marketing/social media/social part of preparing for book one’s launch. Balancing those things is easier than balancing all the other family/life responsibilities.

FoWP: What advice do you have for writers still in the query and submission trenches?

Carrie: I queried agents with two other books and got LOTS of rejections before I landed my wonderful agent, Sara. I advise writers to study query-writing websites, and ask other writers for feedback on the letter and the manuscript. Then listen to the feedback. Be willing to make sweeping changes. When I look back at the first two books, I realize they just weren’t good ENOUGH. And the query letters were terrible. If you’re getting a lot of rejections, you may want to put your current WIP away and start writing a new book. It sounds harsh, but this business is very Darwinian. I used to say to my mom, “I’m not submitting it. It’s not good enough.” She thought I was being hard on myself. But I wasn’t. I knew it wasn’t MY best work. Don’t jump the gun and get excited and start submitting until it’s your VERY best work. That takes time, and practice, and probably a drawer full of rejections. We’ve all been there!

About the author:

Carrie Firestone is a former New York City high school teacher who now lives and writes in Connecticut.

About The Loose Ends List:

A refreshing, funny, and moving debut novel about first loves, last wishes, and letting go.

Seventeen-year-old Maddie O’Neill Levine lives a charmed life, and is primed to spend the perfect pre-college summer with her best friends and young-at-heart socialite grandmother (also Maddie’s closest confidante), tying up high school loose ends. Maddie’s plans change the instant Gram announces that she is terminally ill and has booked the family on a secret “death with dignity” cruise ship so that she can leave the world in her own unconventional way – and give the O’Neill clan an unforgettable summer of dreams-come-true in the process.
Soon, Maddie is on the trip of a lifetime with her over-the-top family. As they travel the globe, Maddie bonds with other passengers and falls for Enzo, who is processing his own grief. But despite the laughter, headiness of first love, and excitement of glamorous destinations, Maddie knows she is on the brink of losing Gram. She struggles to find the strength to say good-bye in a whirlwind summer shaped by love, loss, and the power of forgiveness.

Pre-order The Loose Ends List:

Amazon

Barnes and Noble

Indiebound

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About R.J. Allen

I write middle grade stories that blend mystery and adventure. My best story ideas come from my two crazy kids. Connect with me at writerebeccawrite.wordpress.com/ or on Twitter at @RebeccaJ_Allen.

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MORE BANG FOR YOUR BOOK, a series on book marketing, interviews Karin Lefranc

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Karin’s debut picture book, I Want To Eat Your Books, launched September, 2015. She talks with us today about all she learned from that book launch.

FoWP: Karin, readers have fallen in love with your zombie and the boy who tries to keep him from devouring every book in the school. A big part of getting this book into readers’ hands was you. You were everywhere when the book launched in September – signing books in bookstores and libraries, even the YMCA! What was your game plan for the book launch?

Karin: I wanted to generate as much excitement as I could for I Want To Eat Your Books anywhere and everywhere! My publicist at Sky Pony sent press releases to the media and bloggers. I visited many bookstores for book signings and I got the word out about all my readings on Twitter and Facebook.

FoWP: Where did you get help from your publisher and where did you need to make things happen for yourself?

Karin: My publicist at Sky Pony, Cheryl Lew, was a huge help! She wrote a press release to the media, including bloggers, a month or so before publication. She also worked with the Sky Pony sales teams to generate excitement for selling the book.

FoWP: What was the most non-traditional place you went to talk about I Want To Eat Your Books?

Karin: Probably the YMCA. It’s not a place I would have thought of, but I’m a member there and so they asked me to be a part of their Halloween celebration—as the author of a zombie book I fit right in! We had a huge cardboard cutout of the zombie, and sponges made to look like books for the kids to toss into the zombie’s mouth. This awesome creation was actually made for the launch party at Simsbury Library. The Simsbury librarians went above and beyond, creating cool crafts, games and treats for the children.

FoWP: I loved your book trailer. Did it cost a fortune to make?

Karin:  Not at all. At first I thought it would, too, but I went to fiverr.com. I got lucky and got found Anne-Rae, and she did a wonderful job. When I wanted to add audio, she was more than willing to add it if I sent her the voice over. And it all cost less than $75. Here is her link: https://www.fiverr.com/amongus.  I got the trailer on Twitter, Facebook, andYouTube. If you have a book trailer, it’s also a good idea to add to teachertube.com and teacherspayteachers.com so teachers can find your book.

FoWP: You had events scheduled during the week and every weekend. It must have been exhausting! How did you balance appearances with everything else in your life and what advice do you have for other debut authors?

Karin: My husband would laugh at this question because my life was a rather unbalanced at the time! As authors, we are usually on our own writing and so marketing our book is a whole other way of life. It’s about constantly putting yourself and your book out there. I tried to schedule two book signings nearby if they were far away. There is only so much publishers can do unless you’re a big name author, so it’s really up to the author to get creative. I made cute badges with the cover of the book and found a company that did square ones, which looked more like a book than a round one. Here is the link:http://24hourwristbands.com/shop/custom-buttons/custom-square-buttons. I also made bookmarks, another inexpensive marketing tool you can giveaway at book signings as well as leave with libraries and bookstores. I called all the bookstores in my area and told them I’m a local author and available to come and do a reading and/or book signing. Every Barnes & Noble has a customer relations manager that you can ask to speak to, or you can also email them with your press release, reviews etc.

FoWP: What did you learn from marketing I Want To Eat Your Books that would change your marketing plan for your next book?

Karin: I would start earlier—at least six months out. I would do a cover reveal on several Children’s blogs. I would do more online blog contests. I think it’s important to use whatever makes your book different and interesting to generate fun ideas and promotions. There are lots of grown up zombie lovers out there, so my goal was also to be where they were online and even at the popular zombie running races around the country. My book is also about the love of reading and the power of reading so I am now targeting literacy groups to find ways to work with them.

Thanks for all your marketing advice, Karin! Find out more about the launch of Karin’s debut novel, here.

I Want To Eat Your Books
By Karin Lefranc (writer) and Tyler Parker (illustrator)
Release Date: September 22, 2015
Sky Pony Press

Find I Want To Eat Your Books:
Goodreads
Indiebound
Amazon
Barnes and Noble

How have you gotten MORE BANG FOR YOUR BOOK? Share your book marketing and promotion ideas in the comments below!

2014-5 NESCBWI croppedAbout R.J. Allen

I write middle grade stories that blend mystery and adventure. My best story ideas come from my two crazy kids. Connect with me at writerebeccawrite.wordpress.com/ or on Twitterat @RebeccaJ_Allen.

Author Chat: Karin Lefranc talks about her debut picture book — I WANT TO EAT YOUR BOOKS

Can you tell us a little bit about yourself? 
I have lived in five countries but am now settled in a quiet Connecticut town with my French husband and brood of three girls and one boy. Apart from a few years owning a children’s store, I have always worked in publishing from newspapers to books. I like the written word in all its forms!

What do you do for fun when you are not writing?
I love reading, of course, and hiking, movies, yoga. In fact, I am a certified children’s yoga teacher and am busy creating a yoga lesson plan for I Want To Eat Your Books for teachers to use in the classroom to focus their students.

When did you first start writing?
Unlike many writers I had no idea I was going to write fiction until about five years ago. However, I have always loved writing. I was in English major and then went on to write for a local newspaper in Connecticut, which was soon followed by writing cover copy and press releases for a publishing company in London. I thought creative writing was for other people until I was overcome by a strong urge to write poems and stories. And once I dipped my pen into the world of fiction, I was hooked. I now write it all from poems to picture books to novels.

Did you have a favorite book or author that influenced you when you were growing up?
I had many different influential writers at different stages of my childhood. I grew up in England so loved Enid Blyton mysteries, but also Nancy Drew and The Hardy Boys. I loved the classics like Anne of Green Gables, Black Beauty, Flicka, The Sword in the Stone, Watership Down, The Hobbit. I lived in South Africa from age six to twelve, and there was minimal television, so books were a big part of my creative world.

What was your inspiration for I Want To Eat Your Books?
After three girls, I had a son. He loves monster stories and he was especially fascinated by zombies. I saw this same fascination when I taught kids yoga classes—these kids were craving zombies. There are lots of books about ghosts and ghouls and monsters in all shapes and sizes but most zombie books were written for older children, so I decided I want to write one for the little guys!

What was your favorite part of the book, and why?
I like the part where the boys show the zombie the book about the brain, and he stares at an illustration of the parts of the brain from the prefrontal cortex to the amygdale—and is sucked in…to the world of books!

How did you and the illustrator collaborate on this project?
We did most of our collaboration through our wonderful editor Julie Matysik at Sky Pony Press. She would send me Tyler’s illustrations and if I had any suggestions I would make them through her.

This is such a fun book for the Halloween season! What will you dress up as for Halloween? 
I shall be a zombie mommy! But I am hoping children will enjoy this book any time of year, not just Halloween.

What project are you working on now?
I am writing a middle-grade contemporary fantasy about a timid twelve-year-old girl called Hedda who finds out she’s related to the might Scandinavian warrior Beowulf and has to face her own fears in order to save the troll king’s daughter.

I Want To Eat Your Books
By Karin Lefranc (writer) and Tyler Parker (illustrator)
Release Date: September 22, 2015
Sky Pony Press

Find I Want To Eat Your Books:
Goodreads
Indiebound
Amazon
Barnes and Noble